50 Cognitive Biases That Fix Broken Onboarding

Your onboarding doesn’t fail because it’s too long.
It fails because it fights how people think.

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Fix invisible drop-off triggers to make users want to stay

Design flows people actually follow and love

Use the same tactics as Duolingo, Notion & other top PLG teams

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You’ll also get one issue of Ghosted each week — a free 5-min teardown of why users vanish (and how to get them back).

Users don’t drop off randomly.

Cognitive biases shape every tap, skip, and rage quit.

But most onboarding flows ignore them entirely — and pay the price in churn.

If your users:
– Bounce after signing up
– Abandon before activation
– Get stuck in “almost there”

Then check out this guide 👇

Get the guide

50 battle-tested principles that product teams actually use

It’s the same science Notion, Duolingo, and Figma quietly use to guide users through complexity.

You’ll get:

• 50 biases that make your users ghost your product

• Examples on how to apply them to activation, habit design, and upgrade flows

Get the guide

Most teams are still guessing. You won’t be.

I'm Anastasia Kudrow — a founder and product growth consultant helping SaaS teams fix broken onboarding, pricing, and conversion.

This guide distills what I’ve learned from 100+ onboarding tear-downs and a background in Psychology — to help you turn user drop-off into retention and revenue.

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