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I help lean product teams turn more users into paying customers by fixing the onboarding and pricing disconnect.

No new features. No new hires.

Clear next steps in 1 week.

Too many signups.
Not enough 
upgrades?

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You’re getting signups,
but they’re not turning
into revenue

You’ve got users coming in.
Some even use the product.
But upgrades aren’t happening.

 

And you can’t tell why.

You’re trying to keep momentum — but everything feels urgent at once:

Should we change the pricing?

Do we need a better landing page?

Or a new feature?

I have good news:

of users abandon a product if they don't get the value within first session

You dont' have 10 problems. 
You probably have
1

...And it's onboarding.

 

When users experience value faster and can easily match it with what they pay for:

  • No need for spammy emails or shady tricks

  • Pricing feels fair because the value is obvious

  • Support stops answering “where do I start?” every week

  • You’re not jumping on calls just to explain what the product does

  • Growth starts to feel steady — not like you're resetting every month

of SaaS companies consider onboarding essential for product growth

That’s possible — even without
a large growth team

Hi, I’m Anastasia Kudrow.


I help product-led teams turn more users into paying customers by fixing onboarding and pricing.

Over the past 8 years, I’ve helped scale consumer products from 0 to $1M ARR, 2× trial-to-paid conversion, and cut churn by 30%.

If users don’t see value, they won’t convert — and if pricing doesn’t reflect it, they won’t stay.

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Here’s how we can
work
together

Reviews

Case Studies and Guides

Paywalls Collection
 

Get a collection of 450+ mobile paywalls with my notes on what works and what can be improved.

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Content Partnerships

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Partnerships

Have any questions?
Reach out

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