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The most common mistake I see: teams act like users think about their product all the time.
So they pile on tooltips, checklists, emails.
Overwhelm people with “how it works.”
But here’s the hard truth: users don’t think about your product 24/7.
They don’t care about information or features.
They only care about value.
And as a result:
Abandon a product if they don't get the value within the first session
If most of your users leave empty-handed, you start to panic: Is it too expensive? Should we make the button green? Maybe add more features?
I have good news:
You dont' have 10 problems.
You probably have 1.
It's onboarding
Onboarding isn’t a single tweak, a popup, or a tutorial.
It’s how you design your product around the way people actually think — so it’s easy for them to adopt, convert, and to stay.
of SaaS companies consider onboarding essential for product growth
I help product-led teams get more paying customers by fixing onboarding and pricing with psychology.
Over the past 9 years I’ve helped scale products from 0 to $2M ARR, doubled trial-to-paid conversion, and cut churn by 50% — all by making it simple for people to see the value and stay.
How we can work
together
Reviews
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Paywalls Collection
Get a collection of 450+ mobile paywalls with my notes on what works and what can be improved.
You’ll also get one issue of Ghosted each week — a free 5-min teardown of why users vanish (and how to get them back).
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