You’ve got users coming in.
Some even use the product.
But upgrades aren’t happening.
And you can’t tell why.
You’re trying to keep momentum — but everything feels urgent at once:
Should we change the pricing?
Do we need a better landing page?
Or a new feature?
I have good news:
of users abandon a product if they don't get the value within first session
You dont' have 10 problems.
You probably have 1
...And it's onboarding.
When users experience value faster and can easily match it with what they pay for:
-
No need for spammy emails or shady tricks
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Pricing feels fair because the value is obvious
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Support stops answering “where do I start?” every week
-
You’re not jumping on calls just to explain what the product does
-
Growth starts to feel steady — not like you're resetting every month
of SaaS companies consider onboarding essential for product growth
That’s possible — even without
a large growth team
Hi, I’m Anastasia Kudrow.
I help product-led teams turn more users into paying customers by fixing onboarding and pricing.
Over the past 8 years, I’ve helped scale consumer products from 0 to $1M ARR, 2× trial-to-paid conversion, and cut churn by 30%.
If users don’t see value, they won’t convert — and if pricing doesn’t reflect it, they won’t stay.

Here’s how we can
work together
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